Brand Identity Guidelines
Pearl Academy is one of the leading colleges for Design, Fashion, Media and Business management courses. We wanted to position Pearl as the Thought Leader in Applied Arts. The students were their real artists, the real creators. Pearl was the creator of creators.
Hence the campaign MADE TO CREATE was developed. We made the Brand Guidelines Booklet outlining the brand’s tone of voice, logo usage guidelines and a number of collaterals to showcase the use of #MadeToCreate.
Branding, Identity, Campaign, Design