California Almonds: Print Campaign 2010-2017
Almond Board of California
The main communication objective of the Print Campaign was to persuade audiences to increase the frequency of consumption through more consistent and daily consumption of almonds.
The first campaign was with Indian Bollywood Celebrity, Karisma Kapoor. The second campaign was a series of Advertorials which ran for 3 years in leading newspapers and magazines all around the country in popular Indian languages. This campaign showcased mothers as the Everyday Hero and wanted to highlight the highs and lows of a mother’s everyday life with her family and kids and how Almonds helped her in this journey on a daily basis.
Here are some of the TVCs done.
‘Har rishte mein chupe kayi rishton ke naam’ TVC
Tum Ho Toh Ads
Art Direction, Branding, Campaign