Brand Identity Development
The agency was called FOOLISH. Hence it became very more important to ensure that people knew they were called Foolish for a reason, and that too a good one. The brand identity needed to be foolish, but not stupid. Quirky, yet not silly. Intriguing, and not confusing.
This was the Mission statement of Foolish: “We want to go down in advertising history as the most thorough, dependable and reassuringly off-kilter guys out there. Advanced, honest and downright notorious”
The brand identity did just that. It was dependable, reassuring, advanced, honest and downright notorious.
Art Direction, Branding and Design