Brand Identity Development

Foolish

The agency was called FOOLISH. Hence it became very more important to ensure that people knew they were called Foolish for a reason, and that too a good one. The brand identity needed to be foolish, but not stupid. Quirky, yet not silly. Intriguing, and not confusing.

This was the Mission statement of Foolish: “We want to go down in advertising history as the most thorough, dependable and reassuringly off-kilter guys out there. Advanced, honest and downright notorious”

The brand identity did just that. It was dependable, reassuring, advanced, honest and downright notorious.

Role

Art Direction, Branding and Design

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