I Quit: Social Media Campaign
Adept, an advertising agency changed its name to Foolish, and decided to launch the company on Fool’s day, April 1st. In order to make the transition a smooth one for each of its employees, everyone was asked to let go of one thing they didn’t want to take forward. Each of those lines were designed as a social media post with the name of the person underneath. The I Quit posts were shared on Social Media and the company launch announcement was made along with it.
Art Direction, Branding and Social Media